The term “planned obsolescence” may be new to some people, but the concept has been around for nearly a century. It is the practice of intentionally designing and producing products with a limited lifespan, with the goal of encouraging consumers to replace them more frequently. This may seem like a strange business model, but it is actually a highly effective way for manufacturers to increase profits.

The origin of planned obsolescence can be traced back to a meeting of light bulb manufacturers in Geneva, Switzerland, in 1924. These manufacturers realized that their products were lasting too long, and they were not making enough money as a result. They formed a cartel called the Phoebus Cartel, named after the Greek god of light, and agreed to reduce the lifespan of their light bulbs. The new standard was set at 1,000 hours, which was significantly shorter than the lifespan of previous light bulbs.

This strategy proved to be incredibly successful, and planned obsolescence quickly became a common practice across various industries. Manufacturers began to use cheaper materials and lower quality components in their products, with the intention of making them less durable and forcing consumers to replace them more frequently. This strategy not only increased profits but also created a cycle of continuous consumption, as consumers were encouraged to constantly upgrade to the latest models.

However, planned obsolescence has some significant negative consequences. One of the biggest problems is the impact on the environment. The constant production and disposal of products contribute to waste and pollution, leading to environmental degradation. Additionally, planned obsolescence can result in higher costs for consumers, as they are forced to replace their products more frequently. It can also lead to a loss of quality and functionality, as manufacturers prioritize cost savings over durability and performance.

Despite these negative consequences, planned obsolescence continues to be a common practice in many industries. However, there is a growing awareness of the issue among consumers, and some companies have started to shift towards more sustainable and durable products. These products are designed to last longer and be easily repairable, which benefits both the environment and consumers.

In conclusion, planned obsolescence is a business strategy that has been around for nearly a century. While it may benefit manufacturers in terms of profitability, it has several negative consequences for consumers and the environment. As consumers become more aware of this issue, they can make more sustainable purchasing decisions and support companies that prioritize durability and sustainability. Ultimately, it is up to manufacturers to change their approach and prioritize long-term sustainability over short-term profitability.

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